What happens between "new lead" and "first reply" in a 15-person SaaS team
Every manual step, mapped, and which ones a workflow can take over.
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Insights
Research that leads to better systems.
Workflow teardowns, competitive-intelligence examples, research into recurring operational problems, and notes from implementation. No generic AI news.
Articles
What AI assistants say when buyers ask about your category
A repeatable method to check your visibility in ChatGPT, Perplexity and Gemini.
Designing an AI step that can't invent facts
Source-locked prompts, validation rules and a citation check.
A competitor positioning brief, start to finish
The full sample from our Competitive Intelligence project, with every source.
Which of your workflows are worth automating?
A simple scoring method: frequency, time, error cost and data access.
Your team pays for Claude or ChatGPT. Here's what it could be doing.
Five repeatable workflows for small sales and marketing teams.
Want us to look at your process?
Describe one workflow that takes too long. We'll tell you whether, and how, it's worth systematizing.