GTM Report
A one-time, sourced report covering product, market, ICP, positioning, channels, website and SEO/AEO/GEO, and social, with a ranked action plan.
Founding price: $399
First 10 clients · strategy call · 1-week delivery
Pillar 01 · GTM Intelligence
Turn scattered market information into decisions you can defend.
We research your market, competitors, website and channels, including how AI assistants describe you, and turn it into a sourced plan with clear priorities.
The problem
Most small teams make GTM decisions on partial information.
Competitor research happens once and goes stale. Positioning is set by instinct. And few teams know what ChatGPT or Perplexity tell buyers who ask about their category.
The result is generic messaging, channels chosen by habit, and competitor moves noticed months late.
Who this is for
- B2B SaaS teams of roughly 5–50 people
- Facing a launch, repositioning, new segment or slower growth
- Without a dedicated research or product marketing function
Not a fit
- Enterprise RFP processes
- Heavily regulated industries (healthcare, legal, finance)
What we deliver
Ways to use GTM Intelligence
Also part of this pillar: lead & account research (target accounts, personas, ABM plans).
GTM Diagnostic
For teams ready to act: up to 6 competitors, page-level website fixes, a 30-day channel test plan and a readout with your team.
From $1,500
Fee credited toward follow-on work within 30 days
Competitor Monitoring
Weekly tracking of up to 5 competitors' websites, pricing and messaging, with a short "what changed and why it matters" summary.
$499 setup + $299/month
See the research workflowOur method
Research first. Then strategy.
Every report follows the same research-first method: 5 pillars and 12 stages, with an explicit GO / MODIFY / KILL decision before anything is built on top of it.
Sample output
What the report looks like
Every report opens with the decision and our recommendation. It follows with sourced findings and ends with a ranked plan and a full source register.
- Decision & recommendation
- Product, market and category
- ICP, buyer roles and triggers
- Competitor claim map
- Website, SEO, AEO and GEO
- Channels and social
- Ranked action plan and quick wins
- Risks: what would make this wrong
- Source register
GTM Report · “Fieldline”Illustrative
- Decision
- Lead with a niche ("small cleaning companies") or with "all-in-one"?
- Recommend
- Lead with the niche. Two of three competitors already claim "all-in-one". [S04][S11]
- AI search
- 2 of 3 assistants named competitors, not Fieldline. [S21 · 12 Oct]
- Website
- Homepage headline names no industry. [S02]
- Confidence
- Medium Would change if win/loss data disagrees.
How it runs
One week from call to report
Intake
A 10-minute form about your product, customers and goals.
Call
30–45 minutes to understand your situation and the decision ahead.
Research
Sources captured and checked; every claim keeps its link and date.
Report
Delivered within a week, with one revision round.
Act
Run it yourself, or add monitoring and workflows.
FAQ
Common questions
Is the report written by AI?
AI speeds up the research, but every factual claim must link to a source we checked, and a person writes the recommendations.
Why is the founding price so low?
We're working with our first 10 clients at a reduced price in exchange for honest feedback and, if you're happy, a testimonial. The price goes up after that.
Do I need to share internal data?
No. Analytics, CRM exports or call notes make it sharper, but public research and the call are enough.